10 Ways to Increase Website Traffic
Websites are a crucial marketing tool to establish credibility and trust and engage your target market with your brand, product, or service. Up to 97% of consumers use the internet to find a business. So, if you don’t have a website, do you really have a business?
Not only is a modern, responsive website a must for all business owners, you only have 15 seconds to capture people’s attention on your website, so you need to make it count! Discover 10 ways to improve your website and increase traffic.
1.
CUSTOMER JOURNEY: The user experience of your website is one of the most important components - how your customer moves through your website will ultimately determine conversion rates. Your website needs to be user-friendly on both desktop and mobile, and prompt your customer to stay on your website throughout the journey you create.
2.
CALLS TO ACTION: Effective calls to action on your website are a vital part of encouraging your audience to take action. By using strategic CTAs, you are prompting your customer through a purchasing journey, so they eventually make a purchase.
3.
SEO OPTIMISATION: Without SEO, your website will be lost in the world of Google. You need to manually optimise your website for SEO with keywords related to your business/industry, so when people Google those keywords, your website and business can be found.
4.
COPYWRITING: Invest in a copywriter who can help you understand your brand's tone of voice and create copy that clearly highlights your business and why a customer would choose you. This is pivotal in making a customer either book or reach out to your business.
5.
UPDATED CONTENT: Keep your website modern and reflective of your business and improve your SEO, by regularly updating the content, and changing imagery. Repurpose content from your social media to your website and vice versa.
6.
LOAD SPEED: The speed of your website is extremely important. If you've ever waited too long for a website to load and given up altogether, you'll understand. If your potential customers have to wait too long, they will visit your competitor's website and become their customer instead. This can get technical, so engage a website expert to help you.
7.
COMPETITION: If your competitors are ranking higher than you on Google, take a look at what they're doing. Don't copy, but learn and take inspiration, because they're clearly doing something right. Take a look at the keywords they use within their content, the blogs they write, and the various pages they have - consider what's working and what your website might be missing.
8.
EMAIL MARKETING: Email marketing is a great way to drive traffic to your website. Use your email list to send an update, promotion, newsletter, or inform them of your latest blog and direct them to your website to find out more.
9.
BLOGS: Blogs are not only a fantastic way to educate your readers, provide value and increase your authority within your industry, they can help you get found on Google too. For every blog, there is one more indexed page on your website, and every indexed page is another opportunity for Google to recognise you and help your ideal clients find you in their search.
10.
LINKING: If you don't know about website linking, it's a good idea to learn (or outsource to someone who does). Internal linking helps Google understand which pages make up your website, making page indexing easier. Whilst external linking has an even greater impact on search engine rankings because they are valued as external votes of confidence/popularity in your website.
Nikki X
