9 Marketing Tips That Will Improve Your Small Business In 2022
2022 is providing new opportunities for small business marketing! Why? Because small businesses can compete with big corporations through digital marketing! Yes! Digital marketing levels the playing field. Small business owners anywhere in the world can apply these tips and come out stronger than ever.
I’ve compiled a list of small business tips based on the trends I’ve seen emerge in the entrepreneurial sphere. Here are 9 marketing tips to optimize your strategy this year, based on the latest trends:
- Video will dominate Social Media
Everyone hangs out on social media! Your prospect customers are in there waiting for you to wave! However, not all businesses are aware of the benefits of social media marketing. Social media marketing requires both strategy and creativity.
Last year Adam Mosseeeri, the Head of Instagram announced Instagram is “no longer a photo sharing platform” which sent everyone into a spin! So what does this mean for small business owners? We need to adapt and build video content into our social media strategy.
While it may seem overwhelming, its importance cannot be overstated. 93% of salespeople engaged in social media are outselling their peers who aren’t. Plus, its benefits extend far beyond increasing sales. Make sure that you’re staying active on social media and intertwining video content.
- Display Reviews on Your Website And ALL your Social Media Platforms
Why are online reviews important? Let me tell you why… Online reviews have increasingly become the front to your digital reputation. Reviews help you get noticed, lead to more sales, improve search engine rankings, inform your business, and convince customers to pick up the phone and call you. Now’s the time to start caring about your online reviews.
Believe me! People online, always rely on the reviews they have read before actually purchasing a product. This means that whatever your industry, having a positive online presence gives you several key advantages, which is why it’s becoming a key part of branding.
- Respond to Customer Reviews
Another common mistake business owners do is that they don't respond to reviews. That’s a big mistake! Responding to reviews has multiple benefits. First of all, it helps you build loyalty with your customers. A simple “Thanks a ton, we appreciate you sharing your positive experience!” can help leave a positive impression in the mind of your customers and encourage them to come back for more. A study by Harvard Business School showed that responding to reviews leads to a higher overall star rating. Plus, it can help your business rank higher on search engines. Google has confirmed that responding to Google reviews helps your SEO.
- Use Email Marketing for Small Business
What is email marketing? This type of marketing implies leveraging email channels for increasing brand awareness, promotion, cultivating relationships with current and potential clients, keeping them updated on the company’s news, promotions and more.
Why your business needs email marketing? If you are not quite sure if your business needs to engage in it, here is some food for thought – 94% of people from the Internet’s population use email. This basically means that if you are not using it, you are missing out on lots of potential business opportunities. According to reports, at least 91% of people check their email every single day and most people would check it more than once a day. It is not possible to say the same about social media. So, is email marketing more preferable than social media marketing? Based on everything we’ve mentioned above, it is fair to say that both tactics offer some nice pros. Build an email list now.
- Use Mobile/Text Marketing
Small businesses should start paying more attention to mobile marketing.
No matter what kind of business you have, there are many benefits of mobile marketing. It opens the door to new audiences, allows you to reach customers in an instant, and it’s cost-effective, to name a few. Are you wondering how mobile marketing can advance your business? Here is why mobile marketing is important.
It’s Accessible and Immediate - So if you want to stay relevant, you need to go where the consumers are – their phones. People don’t go anywhere without their phones. What’s also important to note is that in 2021, 56.7% of web traffic came from mobile devices, not desktops. And we can expect that the number will keep on rising.
The problem with desktops is that the user won’t receive your message for hours. People don’t sit at their desks all the time, they are mobile. So if you want to reach your audience instantly, mobile marketing is far superior.
Mobile marketing is cost-effective! That’s a huge benefit, especially for smaller businesses that don’t have a huge marketing budget. So if you want to reach a lot more people for a fraction of the price of traditional advertising, mobile marketing is the way to go.
- Automate Repetitive Tasks
While it is possible to do all of these small business marketing strategies for 2022 manually, it can take time away from other aspects of your business.
Are you constantly doing things again and again? Do you find that you have limited time to work on the things you’re really passionate about? Automation can help you break the monotony and regain freedom in your business. Ideally, you want to use tools that automate the small, mundane tasks in your business. Like sending emails and texts from time to time -schedule them ahead of time. Schedule your social media posts in advance.
- Know Your Competitors
To be successful, you need to know your competitors’ practices and find out as much as possible what consumers like about their products. The benefit of doing this is that you will develop strategies that will allow you to stand out from other businesses over time.
To create a winning strategy, see which companies offer similar products or services in your market. Then evaluate your strengths and weaknesses in comparison to theirs.
- Multipurpose Content
Looking to build an online presence? Content marketing can get people talking about your products, brand, and customer service Your content can range from company updates to tips and tricks related to your products — diversity is the key to keeping your audience interested.
Invest in creating one piece of valuable content, let's start with a blog post. Write a blog post then convert that into a video you present, from here repurpose that video on socials (cut it down into bite-size content) and then go back to your blog post and use that wording to create informative captions! You can now see how one long blog content can be multipurpose across multiple platforms and various multimedia.
- Provide Great Customer Service
Last but definitely not the least!
When it comes to small business tips for getting repeat business, there’s nothing more effective than delivering great customer service. Excellent customer service creates satisfied customers who are likely to remain loyal to your brand and refer it to family, friends, and colleagues.
It is much easier to keep an existing customer than work to acquire a new one. Value, reward and engage with current customers so they become raving fans is an essential marketing strategy that all businesses big and small should be implementing.
In conclusion, one thing is sure -that customers will continue to be at the center. It means a focus on customers will help your business grow and flourish. Therefore, whatever strategy you build or tips you follow, make sure they are in the best interest of your customers. Whether employee engagement, marketing activities, database management, or excellent customer service, everything in the digital ecosystem seems challenging for businesses. But if you are prepared, nothing can stop your business from scaling new heights.
If you have a small business and are struggling to meet your marketing goals, try the tactics mentioned in this post. These are tried-and-tested marketing techniques that can give you the push that you need to ace your marketing game.
Try these out and see the results for yourself.
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