Creating Quality Content on the Fly
Content batching is a great strategy that creates a strong core for your social media accounts, it does, however, still leave room for more impulsive real-time posting, should you wish to do so. Unplanned and non-curated posting such as uploading to stories & reposting user generated content on the fly can be a great way to connect with your audience & keep them engaged.
While this content can be a great filler to your socials, be selective with what you upload on the fly to ensure it is still of value, some tips for achieving this are;
1. Make the Content Engaging, Not Perfect
You want to get your content out there while it is still on trend and relevant to thriving content at the time. Higher relevancy will translate to higher engagement, but you won't see these returns if you spend too long making it perfect and miss the boat.
2. Embrace Trends
If you’re struggling for creative content ideas, lean on the current trends, punctuated with your own unique spin. Time is again of the essence here. This can be anything from trending music, trending features (are people loving polls, question boxes, lives?) and challenges.
3. Use Stories
Minimal effort and time is required in creation (no editing, easy to shoot, can be imperfect as they don’t appear on grid) while being extremely effective at engaging your followers. Show your day to day life, talk directly with your audience about something thats on your mind and give insight to your work. This is also a great space to repost and display user generate content.
4. Leverage All App Features
Instagram has a variation of inbuilt features that can be used to shake up your content without any heavy lifting on your behalf. On stories you can use filters, polls, stickers, countdowns music and quizzes. These elevate a story to become an interactive and engaging experience. The added benefit is that Instagram often boosts content which utilises it’s features.
5. Learn From the Pros
Ever look to successful social media gurus and wonder how they achieve their seamless transitions and creative edits? Search for tutorials through hashtags and follow education accounts that share the secrets to an engaging reel.
I hope this has opened your eyes to the fact that not ALL content you share has to be meticulously planned and curated. Audiences often love to see the more raw side of creators and businesses. Granted that you are still providing something that is valuable in some way, content on the fly can be a great addition to your social strategy.
Nikki X
