How Can I Increase My Engagement on Instagram?
Keeping your followers engaged with your content, it’s an issue we all struggle with. Instagram is so saturated as of late, it can feel like you’re competing just to get your content into your followers news feeds and in front of them. Especially with the algorithms currently not following a chronological pattern, if your post doesn’t get traction quickly, it might be doomed.
There are some tricks however that are sure to improve your engagement, and surprise surprise, it’s all about the features, formats and opportunities you utilise across the app. Here a few ways to boost your engagement:
1. Post more reels
Video content is a huge priority in Instagrams content plan, and that according to Instagram this is the format that drives the most engagement on the app. This is partially due to the fact that the algorithm does favour video content, and prioritise it in newsfeeds, meaning users are more likely to see videos that static content. This is partially because videos are more effective at grabbing and holding attention. It is also an inclusive form of content when music, captions and text are incorporated.
2. Add stickers to your stories
Essentially this pertains to anything your followers can interact with. Polls, question boxes, clickable links and so on. Make content that encourages your followers to give their opinion, search for further information and start conversations.
3. Create ‘saveable’ posts
Create a post that is information rich or gives a tutorial and literally caption it “SAVE THIS FOR LATER”. The save feature is great for people to store categorised content that they can refer back to again and again, and saves are great for boosting your posts.
4. Write captions with call to actions and encourage conversation
Consider the way you write captions. Are you speaking to your followers or speaking at them? Ensure your language is conversational, ask questions and tell your followers what you want them to do next!
5. Go live
Going live is another great way to boost your visibility and therefore engagement. Lives are bumped to the front of the story queue meaning all your followers will see it and are more likely to interact with this content. If you are a creator you can also monetise lives using badges
6. Interact in your DM’s
Try hard to respond to DM’s as this really encourages your followers levels of investment and interaction with your page. This includes reposting stories and tagged grid posts as well as getting back to direct messages.
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