How to Get Paid for Going Live

Instagram Live functions as a facet of Instagram stories, which has more than 500 million daily users across the platform. Stories and Live have been transformational for Instagram and given creators the opportunity to be far more interactive with their followers. Instagram has recognised this shift and have since been developing the features and earning potential for creators. 

Instagram has rewarded and prioritised content such as Lives for a long time, giving them have the ability to cut in line on the stories queue, and no matter who you are, or when you go live, you will be bumped to the front. This means that going live makes you highly visible to all your followers and expands your reach. Instagram are now taking the incentives to go Live to the next level by offering creators the opportunity to monetise them with the introduction of badges. With badges in Live, your community can support you through your content by leaving a tip, while you can generate income from content you were already otherwise creating.

In order to profit off badges you will need to enable them on your account.

Step 1: Profile -> Professional dashboard -> Grow your business -> Badges
Step 2: Tap the + button for new content -> toggle to live -> tap badges

 When your followers purchase a badge, you'll see a heart appear next to their username. You can also see the total number of badges purchased and your total earnings. There are 3 price options for badges so your fans can make as big or small of a contribution as they like.

In order to be eligible to use badges you must be aged 18+ and have a professional/business account.

Nikki X