Master Instagram Carousels
Dubbed the most engaging post type in 2021, these multi-image slideshows allow you to add some variety to your Instagram account and increase engagement rates with up to 10 photos, videos, or a combination of the two, per post.
Multiple image posts have been found to intensify engagement by up to 2% and hold your follower's attention beyond the average swipe past!
How to master these post types? Keep reading
1.
PLAN YOUR CONCEPT: Can you give a few tips or tell a story through the images so that your audience is compelled to view all slides? What is the problem as a business you are trying to solve? Explain the problem, how you can solve it and ask your followers if they can relate. Encourage conversation.
2.
DESIGN YOUR MESSAGE: Use Canva to help you design your message - simply search "carousel Instagram post" to discover sets of perfect posts to help you create eye-catching designs.
3.
ADD A CALL TO ACTION: This is a must! Firstly, add a call to action telling people to swipe to the next slide (why it results in a higher rate of follow-through) and secondly on the last slide, add a call to action such as "head to our website to find out more", "DM me for more details" or "leave your thoughts below".
4.
SHARE: Share your post to your stories around 12 hours after, allow the post to gain traction organically, then about half a day later give it an extra "boost" by sharing it to your stories again and encouraging followers to "tap here" to view the post.
As always, things with Instagram are consistently changing. For this reason I find it is best to always be posting a diverse range of uploads, whether that be reels, carousel, IGTV and standard image uploads. Try your luck with carousels and see if you get a reaction with your engagement.
Nikki X
